After eighteen years of dedication to refinancing microfinance establishments (MFI), Jaïda addresses a brand new section of its growth. With a brand new technique, aimed toward a elementary transformation, the establishment now intends to increase its subject of motion and set up itself as a reference participant in impression finance in Morocco.
Created in 2007 as a specialised financing firm, Jaïda was designed as a lever for monetary inclusion, with famend founding shareholders: the CDG (Caisse de Dépôt et de Gestion), the KFW (German Improvement Financial institution), the CDC (Caisse des Dépôts et Consignations) and AFD (French Improvement Company), joined in 2010 by Publish Maroc. Its preliminary mission: to facilitate entry to refinancing for Moroccan MFIs, whereas supporting them by technical help and institutional growth packages. Eighteen years later, the outcomes are vital: 4.5 billion dirhams dedicated, 77 financing operations carried out, and practically 2 million last beneficiaries affected all through the dominion.
In 2024, the establishment continued its contribution to the event of the sector by validating 220 million dirhams of recent funding. On the finish of December 2024, the excellent Jaïda was 794 million dirhams. The corporate’s share within the sectoral lifting reaches nearly 12%, confirming its vital function in financing the sector. As well as, Jaïda additionally helps the evolution of small and medium -sized establishments, which represent 8% of his portfolio. These actors, typically confronted with funding constraints, wrestle to mobilize sources exterior the assist of Jaïda, when giant MFIs profit from privileged entry to banking and worldwide funding. On this context, the establishment performed a coordination function with different donors to keep away from imbalances and protect the steadiness of the sector.
As well as, the corporate additionally strengthened its territorial anchoring by way of the administration of a credit score line devoted to rural areas, applied inside the framework of the Italian cooperation program. This line made it potential to exceed the manufacturing aims with an achievement price of 136%, thus supporting financial exercise within the landlocked areas.
A strategic repositioning on the service of impression finance however above all, 2024 marks a significant strategic turning level for Jaïda, with the launch of a brand new growth plan by 2030. The establishment is increasing its historic IMF refinancing function to develop into an impression funder-expert, in response to the rising wants of the sector and the strengthened curiosity of worldwide donors for prime social, environmental and territorial impression. This transformation goals to reply to a number of nationwide priorities: monetary inclusion, empowerment of ladies, entrepreneurship of younger folks, growth of rural areas and assist for the inexperienced financial system. It’s primarily based on a strategic journal aimed toward restructuring provide and prerogatives for brand spanking new positioning on the inclusive and sustainable finance market. The brand new technique first intends to increase its intervention goal to 5 precedence segments: MFI (Historic goal), regional funds carried by native authorities, cooperatives, aggregators (enjoying the function of monetary intermediaries for micro-entrepreneurs) and huge constructions of the social and solidarity financial system (ESS).
These targets might be served by a proposal of devoted merchandise, oriented in the direction of themes with excessive impression akin to gender, rural, youth or inexperienced financial system.
A primary structured roadmap to achieve this transformation, Jaïda adopted a primary methodical roadmap. First, on the regulatory stage, the corporate goals to acquire an extension of financial institution approval from Financial institution Al-Maghrib. On the advertising stage, the establishment supplies for the overhaul of brand name id and the deployment of a multi -channel business technique, with focused communication campaigns. As well as, the roadmap supplies for the strengthening of human sources in addition to cibed funds from native and worldwide donors. The primary pilot funding was anticipated on the finish of 2025, adopted by a bigger -scale gradual deployment of services in 2026. A sustainable and inclusive Jaïda imaginative and prescient scored this new technique in continuity of its preliminary dedication, whereas adapting it to present challenges. It goals to develop into a pivot participant between impression donors and the social wants of Morocco. This mutation is accompanied by an inner evolution: rise in expertise, HR structuring, creation of specialised committees and tailored governance. By consolidating his function of impression funder, Jaïda intends to contribute actively to the Sustainable Improvement Targets (SDGs), and specifically these regarding financial inclusion, gender equality, rural growth and the surroundings.
