The Bold Bitcoin Shift: How KindlyMD Raised $51.5M in Just 72 Hours

The Quick Pivot: From Healthcare to Bitcoin

KindlyMD, a Nasdaq-listed company, made waves by securing $51.5 million in a lightning-fast 72-hour fundraising spree. This daring move marks its transition from a healthcare-focused entity to a Bitcoin-centric force.

The Fundraising Frenzy

In June 2025, KindlyMD Inc. (Nasdaq: KDLY) pulled off a remarkable feat by raising $51.5 million via a PIPE (Private Investment in Public Equity) deal. This swift capital influx is linked to an impending merger with Nakamoto Holdings, a Bitcoin-native firm spearheaded by David Bailey, the CEO of BTC Inc. and the brains behind Bitcoin (BTC) Magazine.

This funding is a stepping stone towards merging with Nakamoto Holdings, aiming to pivot KindlyMD from its healthcare roots to a Bitcoin-focused company. The capital raised will primarily finance Bitcoin purchases, reflecting each firms’ strategic priorities.

Investor Enthusiasm and Market Impact

David Bailey lauded the investor demand as “extraordinary,” emphasizing the rapid closure of the $51.5 million round as a testament to institutional investors’ enthusiasm for a Bitcoin-centric strategy. This transaction showcases a conventional company’s rapid transformation right into a Bitcoin-first player.

Transformative Transition: KindlyMD’s Journey

Initially a pioneering healthcare firm, KindlyMD is about to undergo a reverse merger, reshaping itself right into a Bitcoin treasury vehicle. Based in Utah, KindlyMD was on the forefront of integrating data-driven care with alternative treatments like medical cannabis and psychedelics.

With shareholder approval secured, the corporate is poised to merge with Nakamoto Holdings, a firm dedicated to advancing Bitcoin adoption through capital markets.

Anticipated Changes Post-Merger

• Rebranding as Nakamoto Holdings Inc.
• Trading under a brand new ticker symbol: NAKA
• A full pivot to a Bitcoin-native corporate strategy

Until the merger finalizes, KindlyMD continues its healthcare operations, but its strategic trajectory is unmistakably shifting.

PIPEs and Bitcoin: A New Avenue for Institutional Investors

PIPE transactions are emerging as a preferred method for public firms to boost funds swiftly and flexibly, often to fuel crypto-related strategies.

Why PIPEs Are Gaining Traction

• They offer a quicker, more adaptable funding option than IPOs, appealing to firms making significant strategic shifts.
• KindlyMD’s $51.5 million PIPE is a primary example—fast, oversubscribed, and aligned with a future Bitcoin treasury focus.
• In an environment where regulatory paths for crypto ETFs and tokens are complex, PIPE-financed public firms might develop into a popular route for institutional capital into Bitcoin.

Crafting a Bitcoin-Aligned Future: Nakamoto Holdings’ Vision

Nakamoto Holdings goals to mix asset accumulation with Bitcoin-integrated business models, following a vision inspired by Strategy’s treasury strategy, but with added speed and ambition.

The goal will not be simply to hold Bitcoin but to expand Bitcoin reserves on a per-share basis, offering investors direct exposure to growing BTC holdings.

Future Directions

• Allocate significant capital for Bitcoin acquisitions
• Develop or acquire Bitcoin-native businesses in sectors like media, fintech, and finance
• Adhere to institutional-grade custody and reporting standards to make sure investor trust

It’s a hybrid strategy, part treasury vehicle, part growth company, with a give attention to rapid execution.

Looking Ahead: What to Expect Post-Merger

If the merger proceeds as planned, the brand new entity will actively deploy capital into Bitcoin and more, setting the stage for exciting developments.

What’s on the Horizon

• Transition to the NAKA ticker
• Complete rebranding as Nakamoto Holdings Inc.
• Commence Bitcoin accumulation using PIPE funds
• Announce strategic moves in Bitcoin-native acquisitions and business ventures

The company plans to utilize institutional custodians for treasury operations and maintain transparent disclosures of its Bitcoin reserves, akin to Strategy’s public BTC reporting model.

If successful, this might pave the way in which for other non-crypto firms to enter the Bitcoin economy at scale through capital markets.