The Booming Trend of Bitcoin Treasury Strategies
Animoca Brands Partners with DayDayCook for BTC Management
Web3 powerhouse, Animoca Brands, recently inked a non-binding memorandum of understanding (MOU) with DayDayCook (DDC) Enterprise. This collaboration is greater than only a business deal—it is a strategic maneuver. DDC, known for its meal-prep and packaged food expertise, has recently ventured into the Bitcoin (BTC) treasury realm. They will now manage Animoca’s BTC reserves, aiming to generate yield from these holdings.
As a part of this novel arrangement, Animoca is ready to allocate as much as a whopping $100 million in BTC. This was revealed in a joint announcement made last Thursday.
Why DayDayCook?
Yat Siu, the co-founder and executive chairman of Animoca Brands, shared insights into why DDC Enterprise was the chosen one. He highlighted CEO Norma Chu’s knack for cultivating a considerable non-crypto audience. Her ability to introduce the crypto world to the masses who might otherwise remain indifferent is a key asset. Siu added, “Her expertise bridges the East and West, navigating markets globally. Moreover, her connections to the Chinese market, a serious hub for crypto adoption, are invaluable. Plus, she runs a NASDAQ-listed company—discuss a dynamic duo of skills!”
Back in May, DDC Enterprise unveiled its ambitious Bitcoin treasury plans, aiming to amass 5,000 BTC over three years. That initiative kicked off with the acquisition of 21 BTC for his or her corporate treasury.
The Rising Tide of Bitcoin Treasury Companies
The narrative around Bitcoin treasuries is gaining momentum, with more corporations jumping on board. These corporations are increasingly viewing Bitcoin, with its capped supply, as a hedge against inflation. Some are even pivoting to change into Bitcoin-centric holding entities.
This trend, nevertheless, has sparked debates amongst investors. On one hand, it’s seen as a catalyst for mainstream adoption. On the opposite, there are concerns concerning the potential risks posed by overleveraged BTC corporations, which could lead on to market upheavals.
BTC Treasury Strategy: A 2025 Phenomenon
Fast forward to today, and a staggering 268 institutions have BTC on their balance sheets. This diverse group includes public corporations, private enterprises, government agencies, asset managers, and crypto firms, in line with BitcoinTreasuries.
Public corporations dominate the scene, making up 147 of those 268 institutions. Clearly, they’re the biggest contingent wielding institutional Bitcoin power.
Surging BTC Acquisitions in 2025
In the second quarter of 2025 alone, Bitcoin treasury corporations snapped up 159,107 BTC. Valued at over $18.7 billion at current prices, this marks a 23% increase in acquisitions in comparison with the previous quarter. The appetite for Bitcoin is undeniably growing.
Adam Back, CEO of Blockstream and a known cypherpunk, likened the Bitcoin treasury trend to a brand new “altseason” for crypto aficionados and short-term price chasers. In a June 22 X post, he quipped, “Time to dump ALTs into BTC or BTC treasuries.”
However, not everyone seems to be entirely optimistic. Some market analysts and crypto corporations caution that while the BTC treasury options are expanding and excitement is palpable, lots of these firms may struggle to weather the subsequent market storm. As BTC prices dip and simple corporate financing evaporates, some may capitulate under pressure.
