Nansen, a blockchain analytics firm, has partnered with Reown, the on-chain UX platform behind the WalletConnect community to launch the 2025 State of Onchain UX Report. Based mostly on roughly 1,000 behavioral knowledge and survey responses from lively crypto customers within the US and UK, the report investigates how customers work together with wallets, apps, and blockchain.
1/On-Chain Web is rising
Onchain UX 2025 is now on sale. This provides you probably the most detailed perspective on how individuals use their wallets, apps and chains.
Analysed 1K+ Lively customers with assist from @nansen_ai knowledge
What’s working, what’s damaged, and the place we go subsequent
– reown (@Reown_) April 30, 2025
Nevertheless, whereas the on-chain person expertise has improved, there are ongoing points with fragmentation of the pockets and the complete chain. Pockets utilization has elevated, with 62% of customers managing two or extra wallets. The interoperability hole can be a serious explanation for this development, together with growing safety wants.
Relating to utilizing cell wallets, shoppers nonetheless worth them, however are heading in the direction of utilizing {hardware} and exchange-based wallets. Curiously, 48% allocate totally different wallets to the chain, and 44% have extra wallets to make sure safety.
Use instances for stability progress and shift
Possession of Stablecoin has elevated from 20% to 37% in a yr, altering utilization to maneuver to dangerous, sensible purposes akin to remitting and financial savings. Nevertheless, this progress is going down, with 12% of customers itemizing funds as their primary use case. Probably the most generally held belongings are nonetheless Bitcoin, with 64% of customers holding them of their portfolio.
Moreover, it exhibits totally different behaviors for customers and customers. The truth that 54% imagine decentralized funds and social apps are the long run means that transactions are nonetheless main the best way. Nevertheless, builders are able to fill this hole and enhance the usability and usefulness of all builders.
Safety and interoperability proceed to be key priorities
The spirit has improved barely as 69% of customers reported being safe with crypto instruments, in distinction to 50.5% final yr. Nonetheless, 21% of customers are affected by phishing assaults. This implies that there’s a want for a protecting UX design. Moreover, whereas most of those respondents considered seamless cross-chain entry as necessary, 5% stated interoperability was not necessary.
Moreover, the report cites rising curiosity in AI pockets capabilities, gas-free transactions, and clever routing. These options replicate the calls for of customers which have developed to information a simplified, safe, versatile on-chain expertise into their needs. rewown and Nansen emphasize the significance of upper Onchin UXS to reinforce adoption by all shoppers and institutional segments.
